BSR Career Development defines coaching as working with a trusted guide to help navigate options, refine direction, and strategically prepare for upcoming opportunities. A coach doesn’t do the work for you–that wouldn’t help you in the long run. A coach works with you to develop your skill and confidence to allow you to achieve your goals.

The answer to this is ‘a wide variety of people’. Some people, regardless of age, are unsure of their direction, and seek the support of a career coach’s vocational assessment process. They might have experienced a redundancy or want a career pivot. Other people might have applied for many roles without success, and engage a coach for application support. Still others might be phenomenal at their chosen profession, but have challenges presenting themselves effectively in interviews. Whatever the case, a career coach can help to fine tune your job search, application and/or interview outcomes.